ACD Copywriter

Resumé

 

Resumé

 

Cameron McIntosh

Experience - Professional

Email: cam13mac@gmail.com
Connect: LinkedIn

DEPT Agency
Uber
Associate Creative Director - Copy
2024-Present

Leading the North American copy team for all global CRM communications across Consumer and B2B. Driving creative excellence by ensuring all content meets global brand and messaging standards. Partnering with clients to develop and refine content strategies that align with key business objectives. Mentoring and coaching new writers to elevate their craft and foster professional growth.

Factor Creative, LLC
Google
Senior Copywriter
2023-2024

Led the creative messaging strategy for Google Fi Wireless. Maintained cohesive brand identity across all digital platforms and channels. Managed relationships and co-created strategies with senior clients to convert leads. Evaluated and distilled insights from competitive marketing. Created compelling email campaigns, wrote high-conversion landing pages, and conceptualized impactful display ads.

GALE Partners
H&R Block, Hertz, Goldman Sachs, Chipotle, MilkPEP and Firstleaf
Senior Copywriter
2021-2023

I developed and strategized the dynamic content of email journeys for new client onboarding, upsell campaigns to existing clients, and “left-in-cart” conversions. I also built and maintained strong client relationships through steering creative presentations and reviews. Led the content refresh to effectively optimize lead conversions on H&R Block.com.

Venables Bell & Partners
Audi
Senior Copywriter
January 2017 - February 2019

I helped orchestrate the successful re-launch of the Audi Certified Pre Owned brand as lead copywriter for all of Audi Retail broadcast/print/digital media and. Oversaw all creative team productions for Audi Retail and presented our work directly to clients, ensuring alignment on strategic goals and impactful results.

Doner
Allegheny Health Network, Highmark Health, AAA, Jeep, Truck Hero
Associate Creative Director
August 2015 - December 2016

Led a team to create a Gold Effie winning healthcare campaign that significantly increased patient bookings. Mentored, led and managed junior creatives, fostering a collaborative environment and growth. Launched first-ever brand campaign for Truck Hero featuring acapella performances and humor, setting a new creative standard in the automotive accessory industry.

Leo Burnett
Chevrolet, GMC, Buick, GM Certified Service, ACDelco
Senior Copywriter
2005 - 2015

Played a pivotal role on the biggest campaign launch in General Motors history (Silverado), producing six national spots and a multi-media initiative built around a Super Bowl ad. Lead creative team for DIA’s Diego & Frida exhibition that saw record-breaking pre-show ticket sales. Created and produced two national TV brand spots based on a new brand platform for GMC Terrain. Developed and produced multiple national campaigns for GM Goodwrench.