Resumé
Factor Creative, LLC
Google
Senior Copywriter
2023-Present
Leading the creative messaging strategy for Google Fi Wireless. Maintaining cohesive brand identity across all digital platforms and channels. Managing relationships and business goals with senior clients to convert leads. Evaluating and distilling insights from competitive marketing. Creating compelling email campaigns, writing high-conversion landing pages, and conceptualizing impactful display ads.
GALE Partners
H&R Block, Hertz, Goldman Sachs, Chipotle, MilkPEP and Firstleaf
Senior Copywriter
2021-2023
I developed and strategized the dynamic content of email journeys for new client onboarding, upsell campaigns to existing clients, and “left-in-cart” conversions. I also built and maintained strong client relationships through steering creative presentations and reviews. Led the content refresh to effectively optimize lead conversions on H&R Block.com.
Venables Bell & Partners
Audi
Senior Copywriter
January 2017 - February 2019
I helped orchestrate the successful re-launch of the Audi Certified Pre Owned brand as lead copywriter for all of Audi Retail broadcast/print/digital media and. Oversaw all creative team productions for Audi Retail and presented our work directly to clients, ensuring alignment on strategic goals and impactful results.
Doner
Allegheny Health Network, Highmark Health, AAA, Jeep, Truck Hero
Associate Creative Director
August 2015 - December 2016
Led a team to create a Gold Effie winning healthcare campaign that significantly increased patient bookings. Mentored, led and managed junior creatives, fostering a collaborative environment and growth. Launched first-ever brand campaign for Truck Hero featuring acapella performances and humor, setting a new creative standard in the automotive accessory industry.
Leo Burnett
Chevrolet, GMC, Buick, GM Certified Service, ACDelco
Senior Copywriter
2005 - 2015
Played a pivotal role on the biggest campaign launch in General Motors history (Silverado), producing six national spots and a multi-media initiative built around a Super Bowl ad. Lead creative team for DIA’s Diego & Frida exhibition that saw record-breaking pre-show ticket sales. Created and produced two national TV brand spots based on a new brand platform for GMC Terrain. Developed and produced multiple national campaigns for GM Goodwrench.