Detroit Institute of Arts
Diego & Frida

Explosive Lives. Dangerous Art.

Publicly funded museum exhibitions aren’t typically known to be controversial. But regarding Frida Kahlo and Diego Rivera, there was an elephant in the room: a life of infidelity, tragedy, tequila and a dialog with more explosiveness than the pistol he kept.

Their lives and their art were intertwined. And to get people excited about their art, we made the campaign all about their lives, captivating the imagination of would-be museum goers.

Next: Always Behind You