#Living Proof

WINNER 2018 GOLD EFFIE

When the 2nd largest hospital network in Western Pennsylvania found out they were rated #1 in hospital care, they wanted a TV campaign to tell everyone about it.

How about a second opinion?

Rather than tell people how great our care was, we showed them instead. For 30 straight days, we waited and filmed actual patient stories in real-time. Stories came to us as life unfolded, and we told those human stories without a filter. The reception was massive as featured doctors suddenly saw an uptick in referrals and their call center volume tripled.